Topical Clusters Are the Secret Weapon Your Website Needs To Rank Higher

This one tip will take your website straight to the top. Here it is for free…

Does April Fools Day still apply today?

If there was a way to rank number one, a) I wouldn’t give it away for free, and b) there is a way, but it’s more like ten things you must do all at once.

One of those things is building topical clusters for your website and articles.

In today's world of SEO, it's not just about using keywords and creating content. It's about creating an entire content ecosystem around a core topic to show search engines that you are an authority in that area. This is where topical clusters come in.

Incorporating topic clusters into your content strategy is a surefire way to elevate your website's performance in both search engine results and user experience. Say goodbye to scattered information and hello to a well-organized and streamlined website presentation.

By doing this, your website will earn higher rankings for relevant keywords and make it easier for your audience to navigate and find the information they need. It's time to take your website to the next level by intelligently structuring your content into topic clusters.

The reason stems from Google’s recent EEAT (Experience, Expertise, Authority, and Trustworthiness) update and their firm stance that their main criteria to rank blogs and websites higher is authority and that you know what you’re talking about.

Building topical clusters is one of the best ways to get Google to see that you have experience, expertise, authority, and trustworthiness.

Topical clusters are a group of interlinked pages that are focused on one core topic. They help establish your website's authority on a particular subject and increase the chances of ranking higher in search results. Without topical clusters, your website might have scattered content that doesn't effectively communicate your expertise to search engines.

In this week’s newsletter, we’ll discover how to create comprehensive topical clusters with SurferSEO to help you climb the rankings in Google.

Key Takeaways

• Learn what topical clusters are and why they are important for SEO

• Understand how to find seed keywords for building topical clusters

• Explore the steps for creating a cluster with SurferSEO's Content Editor

• Discover how to organize your content around a core topic to improve your website's authority

• Learn tips for optimizing your content to rank higher in search results

Creating topical clusters for your website is essential to finding success for your whole blog, not just single articles. If you want to find true SEO success, you must become an expert in the eyes of Google. And that means creating a topical cluster.

So, how do you create a comprehensive topical cluster? It all starts with finding seed keywords. These keywords represent your core topic and will be used to create a content cluster. Use SurferSEO's Keyword Research tool to find these keywords.

Once you have your seed keywords, it's time to start creating content. SurferSEO's Content Editor is a great tool for this. It helps you optimize your content for search engines by analyzing top-ranking pages for your target keywords and providing detailed recommendations on improving your content.

Here are some quick tips:

1. When creating your content, organizing it around your core topic is important. This means creating a pillar page that serves as the main hub for your cluster.

2. Create subpages that cover specific aspects of your topic in more detail.

3. Link these pages together helps search engines understand the relationship between them and reinforces your website's authority on the subject.

4. Optimize your content for search engines by using your target keywords in strategic locations, such as the title, meta description, headers, and body text.

5. Include internal and external links to provide additional context and value to your readers.

How Do You Create Topical Clusters With SurferSEO?

Now that you know the importance of organizing your website into topic clusters. let’s discuss how you take this knowledge and turn it into action.

Well, there are a couple of ways! You can choose the manual method or the similar SERPs method. Alternatively, you can even use an automatic method if you want to take things to the next level. Here’s a quick rundown of the method I like to use most, the Automated Method.

The Automated Method

Keyword research and topic clustering can be time-consuming, but with SurferSEO's Keyword Research tool, you can automate the process and save hours of research time.

1. Start with your broad theme: Begin by entering your broad theme into the Keyword Research tool in Surfer. This will help you identify potential subtopics and keywords relevant to your website.

2. Identify pillar pages: Once you have identified potential subtopics and keywords, use them to create pillar pages that cover the main topics related to your broad theme. These pillar pages should be the foundation of your website and should be optimized to rank well for the most important keywords related to your broad theme.

3. Discover search intent: Use the machine learning capabilities of the Keyword Research tool to discover the search intent for each topic. This will help you to understand whether your prospects are ready for purchase, weighing their options, or seeking general information. Use these insights to identify what type of content you need and prioritize the relevant keywords.

4. Group keywords: Use the Keyword Research tool to organize thousands of search terms into groups that you can easily target with a single content piece. These keywords may not be obvious to the human eye but often rank together on the SERPs. This will help you build topical clusters covering all relevant subtopics related to your broad theme.

5. Create supporting pages: Use the grouped keywords to create supporting pages that cover specific subtopics related to your broad theme. These supporting pages should be optimized for the relevant keywords and link back to the pillar pages covering the main topics related to your broad theme.

Creating a comprehensive topical cluster takes time and effort, but the benefits are worth it. By establishing your website's authority on a particular topic, you increase the chances of ranking higher in search results and attracting more traffic to your website.

Final Thoughts

I hope you understand the importance of topical clusters and how you can start implementing them in your blogs. The more you become a relevant authority on what you writing about, the more Google will rank your articles.

We hope you found this newsletter helpful and that you now feel more confident in your keyword prospecting efforts.

Thanks for reading this newsletter. At INDMND.com, we’re striving to bring you any and all information that will help you level up your SEO.

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See you next week, and keep striving to become a SEOpreneur!